Banijay Entertainment Kicks Off Digital Sports Brand with Exclusive Jamie Vardy Series

The Future of Sports Entertainment Banijay Entertainment, a leading global producer and distributor of television content, has announced the launch of its new digital sports brand. This exciting venture marks a significant step into the digital realm for the company, which is known for producing high-quality content for various genres. The new brand will focus on creating engaging sports content for a global audience. Jamie Vardy: The Face of the New Brand To kick-start this new venture, Banijay Entertainment has partnered with English professional footballer Jamie Vardy to produce an exclusive series.

Jun 09, 2026 • Mateo Rodriguez (European Football Analyst)

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